Content & Creative Lead building multi-channel content systems that turn brands into media engines.
I work at the intersection of content, brand, and growth: building systems that scale visibility, not one-off posts.
Content & Creative Lead with 8+ years across content creation, brand storytelling, and multi-channel media production. Currently driving organic growth and content strategy within Alfred Holdings, spanning myAlfred LLC and InsuranceMarket.ae in the UAE.
Content built as a repeatable system, not isolated posts.
Experimentation plus consistency is what compounds growth.
One voice, recognisable across every channel and format.
Distribution is designed in from the start, not bolted on.
A structured publishing and format-testing strategy that scaled brand channels organically in one year. High-frequency output, relentless iteration, zero paid followers.
A children's animated series for ages 4 to 10, part of the broader brand IP strategy within the Alfred Holdings ecosystem. Contributed to character development, voice conceptualization, and own the character voice systems across all productions.
Scripting, producing, and post-producing radio advertisements broadcast across major UAE networks. Built around the Alfred brand voice for recall and lead generation, using AI-assisted voice tools and close coordination with the in-house sound engineer at Alfred Studios.
Creative assets supporting Meta and Google campaigns: message hierarchy nailed, attention captured in the first three seconds, formats adapted per platform. Produced in close collaboration with performance marketing teams.
End-to-end ownership from ideation and scripting through production, editing, and distribution. A six-stage workflow maintained at scale, month after month, with performance review feeding the next cycle.
Leading content for internal communications, leadership messaging, and workplace storytelling. Event coverage, talent acquisition support, and brand activations, with performance insights presented directly to the CEO.